Faster Food: Home delivery in Britain is growing 10 times faster than the eating-out market

Published on 2nd March, 2017

The takeaway sector is a vibrant part of British life. As well as making a huge contribution to our diverse culture, it also directly reflects how consumer habits and tastes are changing.

With that said, the demand for fast-food delivered to our homes is growing more and more each day.

Global information company, The NPD Group says the delivery channel in Britain’s eating-out foodservice market has grown rapidly, up nearly 50% in value terms since 2008.

The growth of delivery is shaking up the foodservice industry. Last year delivery grew 10 times faster than the total OOH (Out-of-home) market.

As a result, there has been an increasing trend of restaurants partnering up with delivery sites such as Just Eat, Hungryhouse, and Deliveroo, in order to deliver meals to their customers’ homes.

Nando’s uses Deliveroo as it’s only authorised delivery partner at a few select restaurants whilst Just Eat and Hungry House are champions of the traditional fast-food eateries you’d find on your local high-street.

Consumers are wanting high quality food and delivery and if they find a local outlet is not doing it they will go elsewhere. Foodservice operators offering delivery must find ways to encourage consumers to increase the value of their orders.

A good tactic would be to offer high quality products specifically developed with the QSR/ casual dining delivery market in mind.

Developed to help wholesalers cater for foodservice customers such as independent hotels, guest houses, pubs, restaurants and cafés; the new Homestyle range from Meadow Vale comprises of a wide selection of on-trend coated frozen poultry products.

With the frozen food market continuing to grow, the range aims to attract chefs, business operators and caterers looking for products which will save them time, help manage portion control and minimise wastage.

The products have an innovative coating specifically developed for the casual dining, street food and QSR markets, helping to keep the product temperature higher for longer. Whilst the whole muscle core keeps it succulent under the heat lamp.

The upshot for the sector is clear. According to Savills Leisure Report 2016 ‘‘Consumers are becoming more informed with food trends and styles, more expectant of good service, value and experience, more confident with preferences and sharing of opinion, and more tech savvy, social media connected and open to innovations and new concepts.’’

The most successful casual dining operators will be streamlining these demands into their offer. By tapping into the pool of consumer restaurant spend that doesn’t typically leave the home, increasing sales in restaurants without using tables, and having staff efficiencies in serving an increased number of customers.


Join the conversation and follow Meadow Vale Foods on Twitter (@meadowvalefoods) to keep up to date with on-trend food menu solutions.

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