What makes our Homestyle Shredded Chicken products so great is their irresistibly moreish nature… just ask the people of Rawtenstall! Marcus spoke of the spike in popularity for Salt & Pepper shredded chicken from day one, particularly saying:

“We developed on that and started doing a sticky chicken box where we role the chicken in a Thai style sauce and serve with either chips, or chips and rice.”

It’s not just Gen Z that love a chicken box… Marcus went on to highlight an interesting demographic in the popularity for Salt & Pepper Chicken, saying:

“The thing that has surprised me is the amount of older people that are coming in for Salt & Pepper Chicken boxes. He Said. “They will come in more times a week, once for fish & chips and the next visit for Salt & Pepper Chicken. There’s only so many times a week you can eat fish and chips!”

“Customers will maybe come in every Friday for fish and chips, but come in on a Wednesday for Salt and Pepper Chicken. Obviously we sell a lot of fish and chips, but the Salt & Pepper Chicken is definitely second out of everything that we sell. That speaks for itself.”

So, people of all ages love the chicken, footfall is increasing, and Kay’s have a way of standing out in a world full of Fish and Chips shops… but what would happen if Salt & Pepper Chicken was removed from the menu?

Marcus dreaded to think of such a damaging prospect, especially with his claim to fame on the line:

“If we took Salt & Pepper Chicken off the menu, people would be coming down with pitch forks!”

“It’s crazy that every time I go out, people say ‘Oh, you’re the guy that Kay’s Fish and Chip shop… I love the Salt & Pepper Chicken!’ It’s almost like I’m a bit of a celebrity over the fact that we do nice Chicken!”

Inspired? You can take a view at our award-winning Homestyle Range here, or contact our expert Development Chef Chris Moyes on 01978 666115 for a chat on all things menu ideas, prices, suppliers and free samples.