“To me, food is as much about the moment, the occasion, the location and the company as it is about the taste.” Heston Blumenthal

Food shared with friends and family is food to be enjoyed to the highest degree, and here at Meadow Vale Foods we are delighted to announce a new addition to our extremely popular chicken wing range, Meadow Vale Crunchy Chicken Wings.

Known for their standout appeal on menus right across the food service spectrum, chicken wings are great to be eaten as a starter, a side dish or even combined with other great chicken favourites on a sharing platter.

As we delve deeper into the world of wings, let us share with you the breakdown of the new flavour profile, the rise of the sharing platter and how customisation is key to customer satisfaction.

More Crunch For Your Menu!

These brand-new Crunchy Chicken Wings are a range extension of the highly popular Meadow Vale Hot & Spicy Crunchy Wings, and are the latest addition to a category that is seeing soaring growth in 2024!

Meadow Vale Chicken Wings are literally flying out of the building with the entire range up a massive 44% YOY*. As well as the Crunchy Wings the range also features uncoated BBQ and Hot & Spicy Wings, both of which provide the classic wing offering that’s bursting full of flavour.

As for the new Crunchy Chicken Wings themselves they feature a mix of fully cooked and IQF mid and prime cuts. The wings are presented in bright vibrant packaging that feature on average around 22 wings per bag, making them ideal for chefs looking for quality alongside consistency.

Each Crunchy Chicken Wing is cooked from fresh ensuring that all the bones are clean and non-brittle. This too is a great feature as it emphasises the fresh quality appeal you will get from the wings whilst still cooking from frozen. The risk reduction when using frozen chicken compared to raw is clear for all to see, but the peace of mind you get from using Meadow Vale products is why chefs, cooks and contract caterers keep coming back for more.

Sharing Is Caring!

The annual UK Eating Out Market Report from Lumina Intelligence indicated that by the end of 2024 the value of the UK restaurant industry will be just shy of £100bn, up almost 10% on pre-pandemic volumes.

With the industry expected to grow ahead of inflation for 2024 this spells good news for business owners looking for a strong end to the year. One way to maximise profitability for your food business is to focus on adding a top-quality sharing platter to the menu for the upcoming festive season and beyond.

November and December see a natural rise in footfall to foodservice businesses, and one way to heighten customer satisfaction would be to add an exciting and enticing sharing platter that can be enjoyed by a group of friends or colleagues then allow them to split the bill between them to keep their overall cost down whilst the business still profits from the sale.

Chicken Wings are perfect for sharing, whether it be as a starter or sharing platter, and with the appetite for quick and easy sharing dishes on the rise now more than ever we’re seeing a real buzz around chicken wings and their suitability as the go-to dish when dining in big groups.

Customisation Is King!

Consumers are constantly on the lookout for food places that offer great value for money, and somewhere that can cater for multiple different preferences at once. With these Meadow Vale Crunchy Chicken Wings the value for food service operators is fantastic, and the consumer satisfaction appeal is high as you can totally customise the wings to suit your menus needs.

When you add the wings to your menu you can opt to keep them simple and serve them as they come, or think about tossing them in on-trend sauces like a sweet BBQ, spicy hot sauce, garlic & herb or hot honey for a quick way to offer up real variety.

Alternately you can get really creative and theme them to different worldly locations for added flair and interest. For instance, if you toss in smoky BBQ sauce and top with coriander and chillies you have the ultimate American style Buffo Wings, or if you toss in sticky sauce and top with spring onions and sesame seeds you get the best Sticky Korean Wings.

Adding this level of variety to your menu is a surefire way to keep everyone satisfied and spending their hard-earned money with you.

Try Them Today!

Our Meadow Vale Crunchy Chicken Wings are in stock and ready for you to try today. Whether you already stock Meadow Vale Chicken Wings or are looking to add something new to your menu, we’ve got you covered.

REQUEST A SAMPLE today and see how Meadow Vale’s Wings can revolutionise your menu. Alternatively, if you have any other questions regarding the Wings or you need help with menu ideas and finding a local stockist them please message one of our Development Chefs HERE.

*internal Meadow Vale sales data