Boost your sales with free marketing support from Meadow Vale Foods

Published on 1st August 2023

Meadow Vale Foods is the one-stop-shop for great tasting fully cooked and IQF chicken, and we’re here to help point your customers in the right direction with a comprehensive marketing toolkit.

Our free marketing toolkit is packed with both physical and digital marketing materials and initiatives to help promote your Meadow Vale products and ultimately, maximise your sales opportunities.

As a leading frozen poultry supplier to the food service sector for more than 30 years, chefs are always on the lookout for our products, from traditional top sellers to the latest, innovative new lines and menu ideas.

We’re here to make sure your customers know the full range you stock and let our premium range of over 90 chicken products do the talking with great taste, appearance and convenience in order to boost sales.

Our physical resources include everything to make sure your customers understand how we’re the quality choice for chicken, including:

• Sales team presentations and product training
• free point of sale including posters and freezer branding
• free sample service sent direct to your customers
• product guides and menu idea brochures

Digital channels are an increasingly important sales tool for food service businesses.

Researching and ordering online is continuing to grow, so it is important that your digital content matches up with customer search terms and online visuals align with your in-store graphics, to provide a consistent quality brand message.

We’re here to make sure your website and socials are up to date with latest digital assets to broaden the brand awareness of your customers, including:

• Menu Idea brochures and videos
• high quality pack and lifestyle images
• web banners with links to product ranges
• pre-loaded social posts
• chef live demos and menu advice

To receive access to the full free marketing toolkit for your business, simply fill out the marketing materials request form or get in touch with your account manager today.

Upgrade your point of sale with Meadow Vale today!

Published on 14th June 2023

Looking for new ways of increasing freezer sales? Point your customers in the right direction with our fantastic point of sale (POS), delivered and installed at your venue free of charge by our professional team.

Frozen poultry sales have grown by 6.8% in the past year, as frozen food is increasingly becoming a superior option to chilled in terms of quality, convenience, and reducing waste, meaning there’s no time like the present for promoting your frozen food categories.

Freezer shopping can be a real maze and therefore difficult to navigate, which is why we want to help your customers save time and be encouraged to spend more with our vibrant visuals.

We offer a colourful range of clear and professional call-to-action graphics, allowing our stockists the very best opportunity to increase sales and showcase their frozen poultry offer using the Meadow Vale brand.

With the following 3 easy steps, we want to help you boost sales with everything from freezer and window graphics, to pop-up signs and notice boards.

1. Check your range

It’s essential to make sure you have all of our top selling products and new lines front and centre, to offer your customers the best quality and convenience possible.

Meadow Vale is the leading brand of added value, fully cooked and IQF chicken products and by highlighting this to your customers, you have a better chance of achieving higher sales.

From Breaded and Battered Fillets to Homestyle Shredded Chicken and Southern Fried Strips, we’ve got everything the caterer needs for a great tasting, easy to prepare chicken offering. It’s about taking every opportunity to help your customers find what they’re looking for, as well as providing a quality variety of options to encourage extra spend.

2. Stand out from the crowd

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Freezer sections can be long, plain, and frustrating for your customers looking for a speedy and convenient shopping experience, restricting the likelihood for new sales opportunities.

At Meadow Vale, we can help you not only with merchandising to help customers trade up, but also offer a whole host of vibrant freezer branding to help your customers find our premium chicken range and our professional team will even come to fit it for you at no extra cost.

What’s more, our custom printed bags and boxes provide a visually pleasing appeal that will catch the eye of your customers and to help them not only find the products they’re looking for, but encourage them to try some thing new.

3. Marketing support available

Freezer POS is just one offering in a comprehensive marketing support service that we provide to help you grow your business. From web banners and social posts to pack renders and product imagery, our marketing team are on hand to help with your digital marketing needs.

Customers are increasingly researching online before they visit a cash and carry, so it is important that your online visuals align with the in-store graphics to provide a consistent quality brand message.

Get in touch today with our friendly team to discuss options of marketing support and much more by calling 01978666179 or by filling out our online contact form.

Our Commitment to Sustainability

Published on 16th August 2021

Moving our Goodness Me! range to recyclable packaging, eliminating food waste and installing solar panels to help power our offices are just a few examples of steps we are taking on our journey to become a more sustainable business and reduce our impact on the environment.

Packaging

One of our biggest changes is to our packaging, we are delighted to announce a major step forward on our packaging with our relaunched Goodness Me range now using only fully recyclable packaging, reducing our waste to landfill by 9 tonne each year. Alongside this we have reduced the bag size of our popular Cooked Chicken portion range saving a further 1 tonne.

Food Waste

A huge talking point within the industry is around food waste, restaurants are estimated to waste 200,000 tonnes of food each year. Frozen is a great way to combat waste as you only use what you need and it has a much longer shelf life. With our focus on tackling food waste, we have not sent any food to landfill for well over 5 years, we have also seen a huge trend of the industry switching to frozen to combat waste and the unpredictability we experienced during COVID.

Other great changes we have made is ditching the polystyrene when sending out samples to customers, these have moved to a printed carboard box which is fully recyclable and insulated with Wool from Wool Cool a natural recycled product that helps keep our products frozen.

Our main office building is now fitted with Solar Panels helping us produce renewable energy and reduce our carbon footprint.

Finally becoming more sustainable isn’t just about reducing our carbon footprint, we support our local community by making regular food donations to local charities.

Marketing more important now than ever

Published on 2nd February 2021

Meadow Vale provided marketing support to more customers than ever last year.

With lockdowns curtailing face to face visits and product demonstrations, marketing activity became even more important. We got busy and delivered a record year across the board from website visits and social engagement, to end-user lead generation and conversion, to local stockist requests.

Our free sample service and live menu idea demos delivered by our Development Chef have proved extremely popular, the latter converting over 90% of end users.

Click to see a summary of the year.

In 2021, our marketing plan steps up a level with new content and campaigns to ensure we continue to drive demand for Meadowvale products and help you grow sales.

Our Marketing Toolkit gives a flavour of the support we have available and includes:

• High quality pack and lifestyle images
• Menu Idea brochures and videos
• Pre-loaded social posts
• Free point of sale including posters and freezer stickers for you and your customers
• Free sampling service sent direct to end-users
• Chef live demos and menu advice to help convert end-users or train sales teams
• A guide to maximising online customer sales and experience.

Speak to your Account Manager or email marketing@mvhltd.com to find out how your business can get the most out of Meadow Vale’s marketing support.

Boost your sales with free marketing support from Meadow Vale Foods

Published on 1st August 2023

Boost your sales with free marketing support from Meadow Vale Foods

Published on 1st August 2023

Related News

Upgrade your point of sale with Meadow Vale today!

Our Commitment to Sustainability

Marketing more important now than ever

Upgrade your point of sale with Meadow Vale today!

1. Check your range

2. Stand out from the crowd

3. Marketing support available

Our Commitment to Sustainability

Marketing more important now than ever

WE ARE SUSTAINABLE

NO MORE FOOD WASTE

RENEWABLE ENERGY

RECYCLABLE PACKAGING

NO MORE POLY BOXES

STAY UP TO DATE WITH EVERYTHING MEADOW VALE