Meadow Vale welcomes new Business Development Chef

Published on 25th June 2019

Meadow Vale Foods are pleased to announce the appointment of Business Development Chef, Chris Moyes.

Chris began training at 14, combining college with high school before moving into the hotel restaurant trade. Developing his skills in the kitchen, Chris became Chef de Partie at Chester’s renowned Upstairs at the Grill before becoming head chef at the Green Bough Hotel, which was voted the top small boutique hotel on Tripadvisor.

Responsible for sourcing fresh produce and designing à la carte, fine dining menus, Chris joins the team with a wealth of culinary experience that he can’t wait to share with new and potential customers.

Chris’s last role was in the cost sector as catering manager for a rehabilitation unit, managing budgets and adapting menu ideas to specific needs.

Chris spoke of his excitement to join Meadow Vale Foods, saying:

“Meadow Vale is the market leader in foodservice added value poultry and I am looking forward to getting started as Business Development Chef, working on inspiring menu ideas, meeting customers and working on new products.”

“It’s an exciting time for the company with a number of new products in the pipeline that we can’t wait to showcase.”

Meadow Vale Foods Managing Director Nigel O’Donnell said:

“We are pleased to welcome Chris to Meadow Vale Foods. Chris’s appointment to this new role emphasises our commitment to helping our customers stay on trend with the latest menu developments.”

Chris will be available to help clients revolutionise menus, try out new products and create inspiring menu plans. To book a session with Chris in Meadow Vale’s state-of-the-art development kitchen please contact Meadow Vale Foods 0845 0030 300 or contact the marketing department on marketing@mvhltd.com

Retaining the Top AA BRC Global Standard Certification

Published on 8th October 2021

Meadow Vale Foods are proud to announce the retention of our British Retail Consortium (BRC) Global Standard for Agents and Brokers.

The BRC Global Standards is a leading safety and quality certification programme, used by over 23,000 certificated suppliers in 123 countries, including many of the world’s leading retailers such as Tesco and Walmart.

After a rigorous auditing process to assess compliance to the leading globally recognised food accreditation body, Meadow Vale Foods has again been awarded the Agents & Brokers AA rating, which is the highest possible BRC standard for Food Safety.

The certificate reinforces Meadow Vale Foods’ long-standing commitment to food safety and quality in partnership with the BRC standard, providing customers with the additional confidence of an industry recognised standard.

Nigel O’Donnell, Managing Director of Meadow Vale Foods, was delighted with the certification, stating:

“Retaining the AA grade is of huge importance to the whole team at Meadow Vale Foods, it demonstrates our ability to maintain high standards of food safety year after year.”

“Achieving and retaining this top rating takes time, focus and excellent team work across the business and I’d like to thank our fantastic team for their hard work and commitment to achieve the top AA rating for food safety during a rigorous auditing process.”

“Food safety and robust processes are integral to everything we do. The rating is a significant part of our commitment to maintaining the very highest standards in the Poultry industry.”

“Maintaining these standards has been even more critical during the past 12 to 24 months as we navigate our way through the impact of the pandemic and supply chain challenges giving confidence to our customers in the wholesale, food service and retail industries.”

Jamie Payne, Meadow Vale Foods Group Technical Manager, was a leading figure in the retention of the BRC standard and spoke of his pride relating to high standards set by the Meadow Vale Foods team:

“I am extremely proud once again of our team who work tirelessly in the pursuit of technical excellence, we ensure our standards never slip which is reflected by maintaining this industry leading accreditation."

"The accreditation comes at an important juncture in UK conventional food practice. With new laws now in place to stamp down on quality control in food production, wholesalers and businesses can be rest assured that our production processes are accredited with the highest possible standard of food safety by a recognised food accreditation body.”

Marketing more important now than ever

Published on 2nd February 2021

Meadow Vale provided marketing support to more customers than ever last year.

With lockdowns curtailing face to face visits and product demonstrations, marketing activity became even more important. We got busy and delivered a record year across the board from website visits and social engagement, to end-user lead generation and conversion, to local stockist requests.

Our free sample service and live menu idea demos delivered by our Development Chef have proved extremely popular, the latter converting over 90% of end users.

Click to see a summary of the year.

In 2021, our marketing plan steps up a level with new content and campaigns to ensure we continue to drive demand for Meadowvale products and help you grow sales.

Our Marketing Toolkit gives a flavour of the support we have available and includes:

• High quality pack and lifestyle images
• Menu Idea brochures and videos
• Pre-loaded social posts
• Free point of sale including posters and freezer stickers for you and your customers
• Free sampling service sent direct to end-users
• Chef live demos and menu advice to help convert end-users or train sales teams
• A guide to maximising online customer sales and experience.

Speak to your Account Manager or email marketing@mvhltd.com to find out how your business can get the most out of Meadow Vale’s marketing support.

Chris Harrison - Company Statement from Nigel O’Donnell

Published on 20th January 2021

It is with great sadness that we confirm the death of Chris Harrison, our great friend and colleague who passed away on Saturday, 16th January after contracting coronavirus.

As founding director of Deemak International, Chris played a pivotal role in the development of our business, developing the procurement and supply chain for MVH Group’s product range from Asia, in particular, Thailand and we are all devastated at his loss.

Read our full testimony here

Meadow Vale welcomes new Business Development Chef

Published on 25th June 2019

Meadow Vale welcomes new Business Development Chef

Published on 25th June 2019

Related News

Retaining the Top AA BRC Global Standard Certification

Marketing more important now than ever

Chris Harrison - Company Statement from Nigel O’Donnell

Retaining the Top AA BRC Global Standard Certification

Marketing more important now than ever

Chris Harrison - Company Statement from Nigel O’Donnell

WE ARE SUSTAINABLE

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