Chanting for chicken! Meadow Vale takes to the terraces

Published on 12th September 2023

Is there a more identifiable food trend than a pie or greasy burger at the football?

Hospitality has been an intrinsic part of the UK football fan experience for generations, but no longer are supporters shackled to the same old options adding to the misery of being 2-0 behind at half-time. At football stadiums around the UK, we’ve been kicking out the bland and throwing in a taste sensation with a street food spin.

Football catering is waking up to the great potential of using Meadow Vale chicken for a seriously tasty and convenient medley of modern and on-trend menu ideas, so at least fans are winning off the pitch if they aren’t on it!

Following the craze is the heavily followed social media food blog, Footy Scran, where fans have been sending in photos of their delicious matchday meals from the Salt & Pepper Chicken Fries to the loaded chicken strip hotdog, featuring our great-tasting Homestyle range..

Food sold at the recently opened Meadow Vale kiosk at Barnsley FC featuring our Homestyle Salt & Pepper Shredded Chicken quickly became a viral sensation on the page, receiving a combined 6.5 million views on X (formerly Twitter).

Taking inspiration from the great success seen by our kiosks at Sheffield Wednesday opened in 2017 and still running today, street food featuring our products at Barnsley is quickly becoming a crowd favourite.

The loaded fries menu idea has also gained popularity at Leeds United, Doncaster Rovers and Hull City as pictured on posts by Footy Scran, while many of our products are also being used on menus at Wembley Stadium, The Etihad, Celtic Park and Pride Park.

Meadow Vale appeals to the food-to-go and quick service industry for the range of products that are quick to prepare whilst keeping the same great taste, meaning nobody will be left disappointed during the half-time rush!

Our Homestyle range is the first name on the team sheet for nearly all of our football caterers due to it's fresh appeal, using 100% natural chicken breast, hand cut and coated in a unique blend of herbs and spices.

With a selection of Strips, Bites, Fillets and Shredded Pieces to choose from, fans can enjoy a variety of consistently great tasting dishes served with speed thanks to quick cook times.

Download our full product guide here and get in touch today for more information on all our products including free samples, suppliers, marketing support and much more.

Back to School! How Meadow Vale is sustainably supporting school meals

Published on 14th September 2021

At Meadow Vale Foods, we believe school mealtimes are a great opportunity to experience new flavours and eating styles, along with establishing a nutritious diet helping students to stay focused.

Our company has worked within the education sector for over 30 years, developing great tasting chicken products, loved by chefs and students alike.

The versatility, quality and convenience of our products are great for the education sector and we work closely with schools and universities to develop new products that meet dietary and nutrition standards, along with providing on-trend menu ideas and flavours.

The ‘new normal’ in secondary schools require healthier and tastier foods that can be prepared with speed and convenience for students to eat on the move between classes. Look no further than our Goodness Me! range.

The Goodness Me! brand is our most sustainable range to date. Now using only responsibly sourced palm oil (RSPO), with reduced salt and allergens, no phosphates and fully recyclable packaging, the range offers an excellent incentive for schools looking to reduce their impact on the environment.

Chris Moyes, Development Chef at Meadow Vale, described the fantastic versatility and convenience of the Goodness Me! range, saying:

“Our exciting relaunched Goodness Me! range was developed specifically for the Education sector, the versatility and quick cook times of each product make it perfect for the lunch time rush.”

Want to see how Meadow Vale products can work for your school or university? Get inspired with our range of comprehensive menu idea videos demonstrating the flexibility of the range by clicking here.

Our Commitment to Sustainability

Published on 16th August 2021

Moving our Goodness Me! range to recyclable packaging, eliminating food waste and installing solar panels to help power our offices are just a few examples of steps we are taking on our journey to become a more sustainable business and reduce our impact on the environment.

Packaging

One of our biggest changes is to our packaging, we are delighted to announce a major step forward on our packaging with our relaunched Goodness Me range now using only fully recyclable packaging, reducing our waste to landfill by 9 tonne each year. Alongside this we have reduced the bag size of our popular Cooked Chicken portion range saving a further 1 tonne.

Food Waste

A huge talking point within the industry is around food waste, restaurants are estimated to waste 200,000 tonnes of food each year. Frozen is a great way to combat waste as you only use what you need and it has a much longer shelf life. With our focus on tackling food waste, we have not sent any food to landfill for well over 5 years, we have also seen a huge trend of the industry switching to frozen to combat waste and the unpredictability we experienced during COVID.

Other great changes we have made is ditching the polystyrene when sending out samples to customers, these have moved to a printed carboard box which is fully recyclable and insulated with Wool from Wool Cool a natural recycled product that helps keep our products frozen.

Our main office building is now fitted with Solar Panels helping us produce renewable energy and reduce our carbon footprint.

Finally becoming more sustainable isn’t just about reducing our carbon footprint, we support our local community by making regular food donations to local charities.

Marketing more important now than ever

Published on 2nd February 2021

Meadow Vale provided marketing support to more customers than ever last year.

With lockdowns curtailing face to face visits and product demonstrations, marketing activity became even more important. We got busy and delivered a record year across the board from website visits and social engagement, to end-user lead generation and conversion, to local stockist requests.

Our free sample service and live menu idea demos delivered by our Development Chef have proved extremely popular, the latter converting over 90% of end users.

Click to see a summary of the year.

In 2021, our marketing plan steps up a level with new content and campaigns to ensure we continue to drive demand for Meadowvale products and help you grow sales.

Our Marketing Toolkit gives a flavour of the support we have available and includes:

• High quality pack and lifestyle images
• Menu Idea brochures and videos
• Pre-loaded social posts
• Free point of sale including posters and freezer stickers for you and your customers
• Free sampling service sent direct to end-users
• Chef live demos and menu advice to help convert end-users or train sales teams
• A guide to maximising online customer sales and experience.

Speak to your Account Manager or email marketing@mvhltd.com to find out how your business can get the most out of Meadow Vale’s marketing support.

Chanting for chicken! Meadow Vale takes to the terraces

Published on 12th September 2023

Chanting for chicken! Meadow Vale takes to the terraces

Published on 12th September 2023

Related News

Back to School! How Meadow Vale is sustainably supporting school meals

Our Commitment to Sustainability

Marketing more important now than ever

Back to School! How Meadow Vale is sustainably supporting school meals

Our Commitment to Sustainability

Marketing more important now than ever

WE ARE SUSTAINABLE

NO MORE FOOD WASTE

RENEWABLE ENERGY

RECYCLABLE PACKAGING

NO MORE POLY BOXES

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