Market Report February 2022

Back to School! How Meadow Vale is sustainably supporting school meals

Published on 14th September 2021

At Meadow Vale Foods, we believe school mealtimes are a great opportunity to experience new flavours and eating styles, along with establishing a nutritious diet helping students to stay focused.

Our company has worked within the education sector for over 30 years, developing great tasting chicken products, loved by chefs and students alike.

The versatility, quality and convenience of our products are great for the education sector and we work closely with schools and universities to develop new products that meet dietary and nutrition standards, along with providing on-trend menu ideas and flavours.

The ‘new normal’ in secondary schools require healthier and tastier foods that can be prepared with speed and convenience for students to eat on the move between classes. Look no further than our Goodness Me! range.

The Goodness Me! brand is our most sustainable range to date. Now using only responsibly sourced palm oil (RSPO), with reduced salt and allergens, no phosphates and fully recyclable packaging, the range offers an excellent incentive for schools looking to reduce their impact on the environment.

Chris Moyes, Development Chef at Meadow Vale, described the fantastic versatility and convenience of the Goodness Me! range, saying:

“Our exciting relaunched Goodness Me! range was developed specifically for the Education sector, the versatility and quick cook times of each product make it perfect for the lunch time rush.”

Want to see how Meadow Vale products can work for your school or university? Get inspired with our range of comprehensive menu idea videos demonstrating the flexibility of the range by clicking here.

Marketing more important now than ever

Published on 2nd February 2021

Meadow Vale provided marketing support to more customers than ever last year.

With lockdowns curtailing face to face visits and product demonstrations, marketing activity became even more important. We got busy and delivered a record year across the board from website visits and social engagement, to end-user lead generation and conversion, to local stockist requests.

Our free sample service and live menu idea demos delivered by our Development Chef have proved extremely popular, the latter converting over 90% of end users.

Click to see a summary of the year.

In 2021, our marketing plan steps up a level with new content and campaigns to ensure we continue to drive demand for Meadowvale products and help you grow sales.

Our Marketing Toolkit gives a flavour of the support we have available and includes:

• High quality pack and lifestyle images
• Menu Idea brochures and videos
• Pre-loaded social posts
• Free point of sale including posters and freezer stickers for you and your customers
• Free sampling service sent direct to end-users
• Chef live demos and menu advice to help convert end-users or train sales teams
• A guide to maximising online customer sales and experience.

Speak to your Account Manager or email marketing@mvhltd.com to find out how your business can get the most out of Meadow Vale’s marketing support.

Salt & Chilli Shredded Chicken shortlisted for supplier award

Published on 19th November 2021

We are delighted to confirm our latest Homestyle product, Salt & Chilli Shredded Chicken, has been shortlisted by the Caterer for the Meat and Poultry Product of the Year.

Developed for the street food, takeaway & delivery market, the Homestyle range has gone from strength to strength since it’s launch. Already with two awards under its belt, Homestyle Salt & Pepper Chicken winning the best new meat product and Homestyle Buttermilk Fillets winning bronze the following year.

We are excited to bring more innovative, on-trend products to the Homestyle range very soon, to view the current range please click here.

Published on 4th February 2022

Market Report February 2022

Published on 4th February 2022

Related News

Back to School! How Meadow Vale is sustainably supporting school meals

Marketing more important now than ever

Salt & Chilli Shredded Chicken shortlisted for supplier award

Back to School! How Meadow Vale is sustainably supporting school meals

Marketing more important now than ever

Salt & Chilli Shredded Chicken shortlisted for supplier award

WE ARE SUSTAINABLE

NO MORE FOOD WASTE

RENEWABLE ENERGY

RECYCLABLE PACKAGING

NO MORE POLY BOXES

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