Market Report September 2020

Meadow Vale welcomes new Business Development Chef

Published on 25th June 2019

Meadow Vale Foods are pleased to announce the appointment of Business Development Chef, Chris Moyes.

Chris began training at 14, combining college with high school before moving into the hotel restaurant trade. Developing his skills in the kitchen, Chris became Chef de Partie at Chester’s renowned Upstairs at the Grill before becoming head chef at the Green Bough Hotel, which was voted the top small boutique hotel on Tripadvisor.

Responsible for sourcing fresh produce and designing à la carte, fine dining menus, Chris joins the team with a wealth of culinary experience that he can’t wait to share with new and potential customers.

Chris’s last role was in the cost sector as catering manager for a rehabilitation unit, managing budgets and adapting menu ideas to specific needs.

Chris spoke of his excitement to join Meadow Vale Foods, saying:

“Meadow Vale is the market leader in foodservice added value poultry and I am looking forward to getting started as Business Development Chef, working on inspiring menu ideas, meeting customers and working on new products.”

“It’s an exciting time for the company with a number of new products in the pipeline that we can’t wait to showcase.”

Meadow Vale Foods Managing Director Nigel O’Donnell said:

“We are pleased to welcome Chris to Meadow Vale Foods. Chris’s appointment to this new role emphasises our commitment to helping our customers stay on trend with the latest menu developments.”

Chris will be available to help clients revolutionise menus, try out new products and create inspiring menu plans. To book a session with Chris in Meadow Vale’s state-of-the-art development kitchen please contact Meadow Vale Foods 0845 0030 300 or contact the marketing department on marketing@mvhltd.com

Goodness Me! continues to lead the market, 25 years on

Published on 9th August 2021

As Meadowvale’s first branded food service product range launched over 25 years ago, Goodness Me! quickly became number 1 in popularity and central to the hospitality sector, from the school canteen to your favourite restaurant.

Throughout the years, Goodness Me! has remained largely unchanged, that is until now.

Meadowvale Foods is delighted to unveil exciting, new developments to the Goodness Me! Brand, it’s most sustainable range yet. Now using only responsibly sourced palm oil, with reduced salt and allergens, no phosphates and fully recyclable packaging.

Nigel O’Donnell, Managing Director of Meadowvale Foods explained the key strengths and benefits of the brand foing forward, saying:

“I’m thrilled to share the developments we’ve made to the Goodness Me! brand."

"The brief was clear, continue to deliver on our core values of serving healthier, tastier chicken, that have made us so successful, whilst bringing it in line with our goal to reduce our impact on the environment.”

Nigel continued,

“The new look GoodnessMe packaging is now fully recyclable, eliminating at least 9 tonnes of plastic going to landfill every year. In terms of the product, we only use responsibly sourced palm oil (RSPO), allergens have been reduced, salt content meets FSA guidelines and the meat content has been increased."

"All of this has been achieved whilst continuing to deliver great tasting, healthier chicken, using only natural chicken breast fillet, which of course, is fully cooked and individually quick frozen to help reduce waste and eliminate the risk of handling raw poultry, even more important in today’s environment.”

With the introduction of recyclable packaging, we have also taken the opportunity to upgrade the pack design and introduce all new on trend imagery for greater stand out in freezer. We have also created a number of menu idea videos to demonstrate the flexibility of the range and provide inspiration.

Chris Moyes, Development Chef at Meadow Vale praised the versitiliy of the brand, saying:

“Each product has so much versatility. From sandwiches to salads, wraps to burgers and great tasting curries, the products can be oven baked, added straight to your dish or thaw and served."

"As a chef in a busy kitchen, you can be confident you’re serving healthier, tastier natural chicken fillet breast with reduced salt, allergens and no phosphates.”

To request more information on the Goodness Me! range, please get in touch.

New Buttermilk Fillet takes the Homestyle Range to 10 products

Published on 28th January 2020

Introducing the 150g Buttermilk Fillet! A naturally flattened fillet using an authentic buttermilk marinade, keeping the chicken succulent and coating crunchy.

Launched in 2016, the Homestyle range has become our fastest growing category with a sales increase of 66% year on year.

After the success of our Shredded Chicken lines, winning the gold award for best new meat product at the British Frozen Food awards, now seemed like the perfect time to take the range to 10 products with these seriously tasty Buttermilk Fillets.

Each portion is hand cut and coated giving it a truly home cooked look and feel, can be cooked straight from frozen and the innovative coating stays crunchy when cooled perfect for the delivery market.

Meadow Vale Foods specifically developed the Homestyle range with its innovative crunchy textured coating to appeal directly to the casual dining, street food and QSR markets but the authentic whole muscle chicken product has proved equally as popular with caterers from all sectors.

See how you can use this versatile product on your menu by clicking here

Published on 29th September 2020

Market Report September 2020

Published on 29th September 2020

Related News

Meadow Vale welcomes new Business Development Chef

Goodness Me! continues to lead the market, 25 years on

New Buttermilk Fillet takes the Homestyle Range to 10 products

Meadow Vale welcomes new Business Development Chef

Goodness Me! continues to lead the market, 25 years on

New Buttermilk Fillet takes the Homestyle Range to 10 products

WE ARE SUSTAINABLE

NO MORE FOOD WASTE

RENEWABLE ENERGY

RECYCLABLE PACKAGING

NO MORE POLY BOXES

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