New Products Made For Your Menu With Meadow Vale

Published on 2nd September 2025

With the Autumn show season upon us it’s now time to head back out on the road and showcase our award-winning and market leading innovative chicken products right across the country.

The busy show season coincides with our latest ‘new products made for your menu ’ campaign, and we’re delighted to be exhibiting to you two new game changing products that will shake up the foodservice industry this winter, our Crunchy Boneless Chicken Wings and The Original Crunchy Chicken Fillets.

This campaign is all about bringing fresh inspiration to your menu with products that deliver on taste, quality, and efficiency. Easy to prepare and built for reliability, these new additions help you keep your menu fresh, relevant, and customer-focused.

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Award Winning Crunchy Boneless Wings

Our award-winning Crunchy Boneless Chicken Wings are hand cut and hand coated in a crunchy breadcrumb, fully cooked and individually quick frozen to minimise cook times and waste.

Made from juicy dark thigh meat with a mid-wing shape, these wings deliver unbeatable flavour and versatility. Perfect across all cooking methods, they’re a must for any menu. Traditionally served as a starter or sharer, these new Boneless Wings are a surefire way to elevate your menu, and keep your customers happy with something on-trend and exciting this winter.

This perfect blend of crunch, bite and succulent chicken thigh meat ensures customer satisfaction. In order to make full use of the wings versatility you can coat them in any sauce you so choose, allowing for a range of wings to be served up on the menu.

The Ultimate Fast Food Chicken Fillet

The Original Crunchy Breaded Chicken Fillet, also known as ‘The Ultimate Fast Food Chicken Fillet ’, is a flattened 125g whole muscle chicken breast fillet, coated in our signature hybrid breadcrumb, boasting unwavering quality and perfect bun coverage.

Designed to deliver the ultimate premium chicken burger experience, it cooks from frozen in as little as 5 minutes ensuring speed and efficiency for busy kitchens. Versatile and consistent, it’s the ideal choice for restaurants, pubs, takeaways and food trucks looking to add some real taste to their menu.

Much like the Boneless Chicken Wings, this chicken fillet is primed to be dipped in an array of sauces, allowing you to truly customise your menu from the one premium product. Anything from a hot and spicy dip burger to an on-trend katsu chicken burger, this fillet has you covered for customer satisfaction.

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Updating Your Menu

Updating your menu for winter is essential, with QSRs often seeing a seasonal spike in footfall over the festive period. Based on last year’s trends, it’s likely we’ll see a similar appetite for dining out this festive period, meaning menu modifications will lead to increased profits.

In 2024, half of Brits said they planned to visit a pub or restaurant over the festive period, and a striking 85% of consumers intended to dine out. *

With festive dining firmly established as a seasonal tradition, there’s every reason to expect a similar, if not stronger, turnout this year. Introducing products like crispy chicken fillets and boneless wings not only taps into comfort food cravings but also helps drive repeat visits and boost seasonal sales.

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Try Our Products Today

If this sounds like your kind of menu upgrade, then come and see us at stand RTE200 at The Restaurant and Takeaway Innovation Expo on 30th September and 1st October. Our development chefs will be on hand to showcase these latest Meadow Vale products, as well as a selection of our classics such as Homestyle Chicken Strips and Shredded Chicken, Sizzling Chicken Fillets & Thighs and many more.

Seeing us at a trade show is the perfect opportunity for you to learn, taste and get inspired. The exhibition hall will be brimming with industry leading businesses all showcasing the very best that the UK foodservice has to offer right now.

If you can’t make it to London then fear not! You can still get involved by requesting a sample of our brand new Crunchy Boneless Wings and Original Chicken Fillets today. Simply fill out the form and we’ll arrange delivery straight to your front door, ready for you to taste in the comfort of your own kitchen.

*qsrmedia.co.uk

Flying To A Menu Near You Soon! – Introducing The Brand-New Meadow Vale Boneless Crunchy Chicken Wings

Published on 15th April 2025

The rise in popularity of chicken wings continues to soar within the UK foodservice industry, and Meadow Vale Foods are proud to announce the launch of our latest on-trend and in-demand product, the Meadow Vale Crunchy Boneless Wings.

An American inspired classic that fits the bill as a premium starter, sharer or main dish on every menu, these Boneless Chicken Wings are the latest addition to our ever-growing chicken wings range, but come with a big twist!

FUN FACT: On Super Bowl Sunday in the USA this year it’s estimated that the American population tucked into around 1.47 billion wings! +

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Boneless Wings – Taking The Hassle Out Of Fast Dining

When you think of chicken wings you traditionally think of small cuts of chicken on the bone, ready to be picked up and eaten straight off the plate or platter, creating a delicious mess in the process! However, these Boneless Chicken Wings deliver all the great taste, flavour and appeal of a traditional chicken wing, but reduce both waste and the eventual pile up of bones on the plate in the build-up.

These Boneless Chicken Wings feature delicious whole muscle thigh meat, which gives them the closest possible taste and texture profile to a traditional bone-in wing without the actual bone in the middle!

Each wing is around 40g in weight, and has been shaped to look like the inner wing of the bird, traditionally known as the Wingett. The wings also feature the signature Meadow Vale Crunchy Coating that delivers a delicious wholesome crunch in every bite, adding to the overall satisfaction when ordering the wings.

As with every Meadow Vale coated product these Crunchy Chicken Wings are perfect for the deep fryer, allowing for a quick cook time from frozen, ensuring all caterers that use the wings will be able to serve up a treat in as little as 5 minutes.

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Meadow Vale Wings In Flight!

The rise of Chicken Wings in the Meadow Vale chicken arsenal is testament to their popularity in the current food trends landscape, and our commitment to providing the very best innovative chicken products for the UK foodservice industry.

The Wings category as a whole has seen unrivalled growth within the business, with sales up over 43% over the last year++. Traditionally seen as a sidekick to traditional fried chicken meals, it’s only in the last decade or so that Chicken Wings have truly taken the industry by storm, and that trend has led to growth in the range.

This growth is in part down to the introduction of new and exciting lines like the Meadow Vale Crunchy Chicken Wings and the Meadow Vale Hot & Spicy Coated Chicken Wings, as well as the traditional uncoated Meadow Vale BBQ Wings and Hot & Spicy Wings.

FUN FACT: Whilst the origins of classic chicken wings can be traced back to ancient times, the much-loved Buffalo style Wings are believed to have been invented in 1964 at a bar in Buffalo, New York State!+++

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Why Choose Wings?

With the spotlight still fully on UK economy growth, budgets remain tight for the average British consumer, meaning the need for high value for money items on menus has never been greater. Chicken Wings provide that great quality tasting meat dish as well as excellent value for money, as they are so diverse and can be used for a wide range of dishes on menus.

The Crunchy Coating on the Meadow Vale Boneless Wings makes them perfect for restaurants and takeaways looking to add their own signature flavours to the wings as the sauces will fully coat the outside of the wing without penetrating through and making the meat soggy.

This perfect blend of crunch, bite, saucy flavour and succulent chicken thigh meat allows for an all-round positive experience. In order to maximise profitability, make sure you are tuned in to the most on-trend flavour offerings such as Hot Honey, Korean BBQ and Truffle & Parmesan to name just a few.

Whether you serve them up as a small starter or side dish, or on a banquet platter for friends and families to enjoy, the option for customers to customise their wing offering will provide a real hit for your business, and something that will see your Meadow Vale Wings offering fly off the menu!

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Grab Your Wings Today!

Our Meadow Vale Boneless Crunchy Chicken Wings are in stock and ready for you to try today! Whether you already stock Meadow Vale Chicken Wings or are looking to add something new to your menu, we’ve got you covered.

REQUEST A SAMPLE today and see how Meadow Vale’s Boneless Wings can remove all the hassle out of this most classic of dishes. Alternatively, if you have any other questions regarding the Wings or you need help with menu ideas and finding a local stockist then please message one of our Development Chefs HERE.

+https://www.foodandwine.com/super-bowl-wing-consumption-statistics-national-chicken-council-2025-8787221

++ Internal Sales Stats

+++ https://wingsociety.co.uk/2023/08/the-history-of-buffalo-chicken-wings/

The Ultimate Fast Food Chicken Fillet – Introducing Meadow Vale’s The Original Crunchy Chicken Fillets

Published on 14th July 2025

When it comes to delivering unbeatable quality and flavour, Meadow Vale are the go-to choice for chefs who won’t compromise. Trusted to be the chicken burgers of choice right across the country, the Meadow Vale range is about to unveil another game changing fillet that will take the foodservice industry by storm!

The Original Crunchy Chicken Fillet is the first of many exciting range extensions under The Originals brand, crafted to meet real kitchen demands, and it won’t be long before you see it featured on menus across right across the foodservice scene. Everyone from fast food takeaways and QSR’s to sports arenas and food trucks will be clamouring to get their hands on the latest and greatest chicken fillet burger from Meadow Vale!

PREMIUM CHICKEN SHOP BURGERS

The Original Crunchy Chicken Fillet features a 125g naturally flattened whole muscle chicken breast fillet in a crunchy coating, that delivers both great bun coverage and excellent value for money.

With their fresh-looking appeal and the flattened chicken fillet bursting out of every inch of the bun, these chicken fillets truly are the Premium Chicken Shop Burgers.

They’re delivering everything today’s customers crave! Big flavour, bold crunch, and quality you can taste from the first bite. Meadow Vale’s The Original Crunchy Chicken Fillet is made from 100% whole muscle chicken breast that’s coated in a golden, crunchy breadcrumb that holds up every time.

They’re consistently sized and easy to cook from frozen, making service smoother and margins stronger. Whether you’re serving up a classic fillet burger or stacking it with extras, this is the burger you’re going to need for your menu.

The UK QSR market sells around 2.5billion burgers annually, and whilst there’s no exact data for volumes of chicken burgers sold within the UK QSR market, we can confidently suggest that sales of chicken burgers will be well into the hundreds of millions.

THE ULTIMATE FAST FOOD CHICKEN FILLET

The Original Crunchy Chicken Fillet has a unique hybrid coating system, that delivers equal measures of crunch and crisp, ensuring its status as The Ultimate Fast Food Chicken Fillet.

This unique texture not only stands out on the plate but also holds its appeal in delivery and takeaway, keeping customers coming back for more.

In foodservice, this uniqueness will not only give you a stand out chicken burger on the menu but will also deliver better reviews and more repeat orders. It’s the kind of consistency and eating experience that turns a one-time customer into a loyal regular, and that’s good for business!

The UK fried chicken market is estimated at £3.1 billion annually, with chicken chains expanding rapidly. QSR outlets rose by 5%, driven by a remarkable 12% increase in chicken-focused brands over the previous year*

THE ORIGINALS – A BRAND ON THE RISE

The introduction of The Original Crunchy Chicken Fillets to The Originals brand sees the first range extension of the brand, but it’s sure not to be the last!

This brand new 125g flattened chicken fillet joins the best-selling 50g Southern Fried Chicken Strips and the much sought after 35g Vegan Chick’n Strips in a range that delivers impeccable quality at affordable prices.

The Originals is a brand on the rise, driven by a clear focus on quality, consistency, and products that chefs genuinely trust. With every new launch designed to meet real kitchen demands, it’s quickly becoming the go-to range for foodservice operators who want premium, performance-led chicken that delivers on both flavour and reliability.

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GET YOURS TODAY!

Our Original Breaded Chicken Fillets are in stock and ready to serve! The perfect fillets to deliver premium quality with zero compromise. Whether you're already a Meadow Vale customer or looking to refresh your menu with something that truly stands out, this is the fillet that does it all.

Speak with one of our Development Chefs today and see how The Original Breaded Chicken Fillets combines unbeatable flavour, whole muscle chicken, and a signature crunchy coating that keeps customers coming back.

*https://meaningfulvision.com/uk-fast-food-market-dominated-by-chicken-shop-expansion/

Boneless Wings Claim Gold At The BFFF Awards

Published on 26th June 2025

Meadow Vale is proud to announce that our brand-new Crunchy Boneless Chicken Wings are the latest addition to our award-winning range—having been nominated for, and awarded, Gold at the prestigious BFFF Awards.

The Boneless Wings took home the top accolade during a fantastic evening at the Royal Lancaster Hotel in London last Thursday, further cementing Meadow Vale’s reputation for delivering innovative, high-quality chicken products that continue to stand out in the foodservice sector.

Speaking on the award win, Meadow Vale managing director Nigel O’Donnell said,

We’re thrilled to announce that Meadow Vale’s Boneless Chicken Wings have taken Gold at the BFFF Awards. It’s a proud achievement that celebrates the passion, innovation, and quality behind every product launch.

This recognition is a reflection of the hard work, innovation, and dedication that goes into developing products that not only meet the needs of modern foodservice, but also deliver genuine satisfaction to operators and customers alike.

The Crunchy Boneless Chicken Wings feature delicious whole muscle thigh meat, which gives them the closest possible taste and texture profile to a traditional bone-in wing. Each wing is around 40g in weight, come in 1kg number counted bags and feature the signature Meadow Vale Crunchy Coating that delivers a delicious wholesome crunch in every bite.

These wings are all about efficiency— quick cook from frozen means no prep, no mess, and no waste. You only use what you need, when you need it, saving valuable time in the kitchen. Plus, it offers lower risk, consistent quality, and better portion control—making service smoother and stock management easier.

Speaking on the award win, senior development chef Chris Moyes said,

We’re absolutely delighted that our Crunchy Boneless Chicken Wings have been recognised with a Gold award from the BFFF. This product was developed with chefs in mind—offering all the flavour, texture, and convenience modern kitchens demand.

The response so far to the wings has been fantastic, and this award is further testament to the quality and consistency chefs can expect when they add them to their menu. We’re starting now to see how these wings have the potential to make a real impact across the foodservice industry.

This award for the Boneless Chicken Wings is the latest Meadow Vale product to win big at the BFFF awards, with recent accolades for the Sizzling Chicken Shawarma Thigh, Homestyle Salt & Chilli Shredded, Meadow Vale Vegan Chick’n Strips, Homestyle Buttermilk Chicken Fillets and our Homestyle Salt & Pepper Shredded Chicken.

Speak to one of our Development Chefs today and discover how adding our award-winning Boneless Chicken Wings to your menu can elevate your offering and drive real results to your food business!

New Products Made For Your Menu With Meadow Vale

Published on 2nd September 2025

New Products Made For Your Menu With Meadow Vale

Published on 2nd September 2025

Related News

Flying To A Menu Near You Soon! – Introducing The Brand-New Meadow Vale Boneless Crunchy Chicken Wings

The Ultimate Fast Food Chicken Fillet – Introducing Meadow Vale’s The Original Crunchy Chicken Fillets

Boneless Wings Claim Gold At The BFFF Awards

Flying To A Menu Near You Soon! – Introducing The Brand-New Meadow Vale Boneless Crunchy Chicken Wings

The Ultimate Fast Food Chicken Fillet – Introducing Meadow Vale’s The Original Crunchy Chicken Fillets

Boneless Wings Claim Gold At The BFFF Awards

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