The chicken of choice on National Fish and Chip Day

Published on 25th May 2023

The chicken of choice on National Fish and Chip Day

Friday 2nd June 2023 brings around the annual celebration of the UK's favourite takeaway on National Fish and Chip Day!

It’s the time of year where many Britons will choose their local chippy as the Friday night takeaway of choice, giving the British Fish and Chip industry the recognition it deserves.

In 2022, National Fish and Chip Day was one of the biggest awareness days of the year in the UK, with over 35 million people hearing, seeing, or reading something about it.

The local chippy is the epicentre of British takeout culture not just for the fish, but for the chips, the hearty sauces, the deep-fried chocolate bars and of course… the tasty chicken!

Yes, chicken is becoming one of the fastest food trends in the fish and chip industry, with the aim not to replace fish, but to offer a tasty alternative that and can increase footfall and provide quality without the strain of cooking from fresh.

The next generation of chippy customers could depend on having a breadth of choice, which is why more and more fish and chip shops are realising the value of Meadow Vale chicken as a successful alternative to the main event.

Don’t just take our word for it… See how Kay’s in Rawtenstall are using our Homestyle Chicken range including the award-winning Salt & Pepper Shredded Chicken, in a selection of new and on-trend menu ideas to keep customers coming back for more.

It’s about creating a variety to meet new demands and adding an extra incentive for customers to head out for a chippy tea on National Fish and Chip Day, here’s how we can help…

The one stop shop for chippy chicken

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Meadow Vale is a market leading supplier of seriously tasty chicken to the UK fish and chip industry, with over 1,000 chippys’ serving up a delicious meal variety using our high quality, quick-cook-from-frozen, added value chicken.

The key to a good chippy is the batter, as it is for many of our tasty chicken products. Our full range includes crispy battered fillets, bites, nuggets, steaks and strips, all quick-cooked from frozen and suitable for any menu application from kids’ meals, to the premium loaded chips.

Using Meadow Vale's Homestyle range, chippys’ can be assured of a quality product with a fresh home cooked appeal that can be used across a menu whilst saving time on preparation and cutting out waste.

Take our 150g Homestyle Buttermilk Fillets. Using 100% natural butterflied chicken, hand cut and coated in an authentic crunchy buttermilk marinade, the fillets provide a perfect wide-spread across a box of scrumptious chips.

Deep fried, air fried, oven baked or Merry Cheffed from frozen in minutes, the high convenience and wide variety of menu possibilities have made our Homestyle range a big hit with chip shops and their customers nationwide.

Looking to try something new on National Fish and Chip Day? If you’re a chippy looking to expand your menu, get in touch today to request a free sample box and find out more information on our full range of over 70 high quality chicken products.

To find out more about how you can make the most of National Fish and Chip Day, visit www.nationalfishandchipday.org.uk for more information.