Meadow Vale Foods are double winners at the 2022 British Frozen Food Federation (BFFF) Awards in London, as our Homestyle Salt & Chilli Shredded Chicken saw off stiff competition to be named Best New Side Plate.

Winning silver in the Best New Meat Free Product are our Original Vegan Chick’n Strips, topping off a remarkable launch for the product into food service, including excellent feedback from across the sector.

The BFFF awards have been running since 1988, distinguishing the most innovative and creative new frozen food products launched in retail and foodservice in the last 12 months. The foodservice awards are widely respected throughout the catering industry as all the entries are impartially judged by representatives of the prestigious Craft Guild of Chef.

Speaking of his delight on the accolades, was Managing Director Nigel O’Donnell, saying:

"We are thrilled to receive these fantastic honours for the Homestyle Salt & Chilli Shredded Chicken and Original Vegan (Chick’n) Strips.

"The Homestyle Salt & Chilli Shredded has become hugely popular among wholesalers and end-users because of its impressive versatility and convenience. It is natural fillet breast, hand cut and hand coated, just like the rest of the Homestyle range.

"The Homestyle Salt & Chilli Shredded has become hugely popular among wholesalers and end-users because of its impressive versatility and convenience. It is natural fillet breast, hand cut and hand coated, just like the rest of the Homestyle range.

"To have a product that can cook in just 90 seconds and be used across a menu from wraps and loaded fries to a tasty salad topper, it’s fantastic.”

Nigel continued to praise the instant success of the Originals Vegan Chick’n Strips:

"It’s been great to see such positive customer feedback from our wholesalers and end-users on the vegan strips.

"As market leaders in innovation, our product development teams in the UK and Asia have worked hard to create a vegan product that meets the demanding quality standards of Meadow Vale Foods.

"As market leaders in innovation, our product development teams in the UK and Asia have worked hard to create a vegan product that meets the demanding quality standards of Meadow Vale Foods.

"The product analysis and customer testing has shown the quality of the Original Vegan Chick’n Strip is unrivalled, we don’t think anything in the market comes close.

"Caterers want convenience and reassurance that whenever needed, they have a high-quality meat-free alternative they can rely on and use in a variety of dishes, which is why we chose to replicate a chicken strip."

With 11 varying products developed specifically for the street food, takeaway and delivery market, the Homestyle range has gone from strength to strength since its launch. The BFFF gold award for Homestyle Salt & Chilli Shredded adds to previous recognitions for its Plain Shredded sibling, winning Best New Meat Product in 2020 and Homestyle Buttermilk Fillets, in the honours in the same category the following year.

Meanwhile, it’s been a fantastic first year for The Original Vegan Chick’n Strips. Tightly calibrated in our signature crunchy coating, the Vegan Chick’n strip offers a succulent meaty bite using pea protein, to offer a fitting meat-free alternative with a high-quality taste, texture and appeal.

To view these and many more high quality, fully cooked and IQF chicken products, visit our products page and get in touch for details on suppliers, menu ideas and free samples.