We recently teamed up with Chris aka The Sandwich King for a full day of sandwich building, content creating, and of course taste testing our award-winning Sizzling Chicken range!

Known for some of the most impressive sandwiches on social media, The Sandwich King has a whopping 700,000 followers across his social media platforms, all hungry to see what he’ll create next.

His journey started just 3 years ago with a humble chip sandwich, and since then, he’s gone on to become one of the UK’s most recognisable food influencers – especially in the world of butties, subs, and sandos.

Speaking on what he loves most about his job, Chris said, ‘The creative freedom – I love being able to make whatever sandwich I want and turning it into content that people genuinely enjoy ’.

The Sandwich King Sizzling Sando

If there’s anyone who knows about epic sandwiches, it’s The Sandwich King! As part of our ‘Smarter Way To Sandwich ’ campaign, we gave Chris free rein to create his ultimate build using our seriously tasty chicken – and he didn’t hold back!

The result? The Sandwich King Sizzling Sando: a flavour packed stack made with our double award-winning Sizzling Shawarma Chargrilled Chicken Boneless Thigh, Sizzling Original Chargrilled Chicken Fillet, Sweet Chilli Hummus, Coleslaw, Tzatziki, Lettuce, melted Mozzarella, drizzled with hot sauce and sandwiched between two slices of toasted Sourdough bread.

It’s bold, messy in the best way, and layered with textured flavours and heat – everything you’d expect from one of Chris’s creations.

When we asked what he loved most about a good sandwich, Chris said, ‘It has all of my favourite things in one vessel, in one bite ’.

The Sandwich King Sizzling Sando does exactly that. It pulls big flavours into one seriously good mouthful.

The Smarter Way to Sandwich

To celebrate national sandwich month this August, we’ve launched ‘The Smarter Way to Sandwich ’ campaign to highlight the rising popularity of sandwiches across the UK food service industry. When it comes to building the perfect sandwich, the protein is key – and that’s where Meadow Vale’s chicken really shines.

Whether you’re using our tender Sliced and Diced Chicken Breast, award-winning, flavour-packed Sizzling Chargrilled Chicken Thighs and Fillets, or our quick cook-from-frozen breaded options, each product is designed to deliver speed, consistency, and quality when it matters most.

Speaking of Meadow Vale’s seriously tasty Chicken, Chris says, ‘If you take your chicken and sandwiches seriously, your menu will thank you ’.

With the UK sandwich sector worth £8bn and 3.5 billion sandwiches consumed annually, quality is key. Choose Meadow Vale Chicken – because when it comes to sandwiches, only the best will do.

A Job Well Done

Spending the day with The Sandwich King in his own kitchen was more than just a photoshoot – it was a genuine creative collaboration. The relaxed, home setting made the experience feel personal and authentic, giving us a real insight into Chris’s process and style. The collaboration was effortless and the ideas flowed easily.

The Sandwich King Sizzling Sando was a true reflection of his style, packed with flavour, texture, and personality. It was a pleasure to shoot with Chris and watch the process unfold from start to finish.

As foodservice operators increasingly focus on quality and creativity, the future of sandwiches in the UK is set to be bold. With Meadow Vale’s Seriously Tasty Chicken at the heart of your menu, you're not just following trends - you’re setting the standard for the next generation of flavour-packed, high-quality sandwiches.

If this sounds like the perfect addition to your menu, get in touch with one of our development chefs today to discover The Smarter Way to Sandwich!