2025 is well underway, and we are already starting to see new industry trends for what 2025 has in store for the foodservice industry. In recent years social media has had a huge impact on the foodservice industry with the rise in foodie influencers and content creators. Nowadays, people will stand hours in a queue to try something which is trending on social media, so they can see what the hype is all about or post about it too! Because of this, trends spread like wildfire and it’s important to keep an eye on what is trending. Customers are more likely to make the effort to visit you if you have something that is sought after online.
Another reason why it’s important to keep an eye on trends is so you too can showcase what food you have to offer at your restaurant or takeaway. Social media means it’s more accessible than ever before to promote your business, but how do you prevent your content from drowning in a sea amongst millions of other videos of other people trying to do the same thing?
One of the ways your content can be pushed forward by the algorithm is to follow or adhere to trends. By ‘giving the people what they want’ your video is more likely to get pushed forward if it involves content that is a hot topic. Which leads to the question, what do the customers want in 2025? A staple to social media trends and one of the most ‘instagramable’ meals will always be the classic chicken burger, so here’s Meadow Vale’s take on the top trending chicken burgers for 2025!
The XXL Dirty Burger is our take on the trendy smash burger which was inescapable on social media in 2024. We took all the good things we saw from the various kinds of smash burgers and put them into one burger. We paired hashbrowns, beef patties, turkey bacon slices and our Homestyle XXL Crunchy Fillet, our largest fillet to date!
Weighing in at 200g, this fillet is hand cut and hand coated in our signature crunchy Homestyle crunchy coating, perfect for this rustic, indulgent burger. Drizzled in a cheese sauce and topped with BBQ sauce, this burger really has that wow factor that customers and content creators are currently craving! Despite the monster size of this burger with the Homestyle XXL Fillet you can create it in around 5 minutes, perfect for all restaurants and takeaways!
As well as the rise in foodie content creators came the rise in the health and fitness creators. These creators focus on foods that are rich in protein but don’t sacrifice flavour, being healthy doesn’t have to be boring in 2025! Healthier takeaway options are becoming increasingly popular, so here we have created the Piri Piri Grilled Chicken & Halloumi Burger.
By using our uncoated Sizzling Piri Piri Chargrilled Chicken Fillet you can keep your burgers lean but still achieve an incredible flavour experience. These fillets have been hand butterflied then marinated in an authentic piri-piri sauce, all before being chargrilled over mangrove & coconut shell charcoal. Using haloumi also adds even more protein to the burger and it tastes delicious grilled. Having a burger like this on your menu will offer a solution to those who trying to hit their daily protein intake.
Donut burgers have been popping up everywhere on social media, and Meadow Vale’s PB & J Dessert Burger is one of our most unique! This burger is perfect for those who love contrasting flavours, offering a fresh twist for sweet and savoury enthusiasts now that chicken fried waffles have had their time. We have used the versatile paring of peanut butter and jam on either side of a grilled glazed donut.
Our Meadow Vale Southern Fried Chicken Fillet rounds off that great indulgent flavour profile as it’s a true taste of the southern states! Top the burger off with some crispy onions for some extra crunch and you have created your customer’s new guilty pleasure. We can picture this being a real hit at summer festivals where people will run to food trucks for convenient food that satisfies a craving and gives them the energy they need to continue to dance the day away!
Taking inspiration form the traditional Japanese dish, The XXL Katsu Curry Burger is a flavour which is taking social media by storm, and one to not be overlooked in 2025. Pairing frickles, lettuce and Katsu mayo with our Homestyle Crunchy XXL Chicken Fillet and topped with coriander and sesame seeds, this burger will be a real hit on your menu.
The classic katsu curry has long been popular at many local chip shops, so now food service professionals are taking it to the next level and adding it to their burgers! The height and layers of this chicken burger is one your customers will find hard not to photograph.
Meadow Vale’s hottest burger to date, not only in flavour but also in digital fame! Dubbed the ‘Viral Spicy Dip Burger’ on social media, this is the top trending burger for your restaurant or takeaway. We dipped our Meadow Vale Hot & Spicy Chicken fillet in bowl full super-hot sauce. Dipping the fillet makes for a real moist and juicy burger full of dimension in flavour. After trying this you will understand why there is so much hype online.
We decided to double down on the heat and serve with an extra dip pot of hot sauce! Serving a dip pot also adds to the experience customers get with your burger. Shots of it being poured or dipped on to the burger always makes for good content on socials. We added salsa, lettuce, beef tomato and gherkins for a real vibrant and fresh chicken burger.
This year is the year to stand out! There will always be a place for the classic chicken burger on your menu, but why not take inspiration from some of these top trending chicken burgers and excite your customers. Burger trends will never stop evolving and customers will always be looking for unique experiences, so speak to one of our development chefs today to see how you can hype up your menus in 2025.
