Market Report - March 2021 | Meadow Vale Foods

Goodness Me! continues to lead the market, 25 years on

Published on 9th August 2021

As Meadowvale’s first branded food service product range launched over 25 years ago, Goodness Me! quickly became number 1 in popularity and central to the hospitality sector, from the school canteen to your favourite restaurant.

Throughout the years, Goodness Me! has remained largely unchanged, that is until now.

Meadowvale Foods is delighted to unveil exciting, new developments to the Goodness Me! Brand, it’s most sustainable range yet. Now using only responsibly sourced palm oil, with reduced salt and allergens, no phosphates and fully recyclable packaging.

Nigel O’Donnell, Managing Director of Meadowvale Foods explained the key strengths and benefits of the brand foing forward, saying:

“I’m thrilled to share the developments we’ve made to the Goodness Me! brand."

"The brief was clear, continue to deliver on our core values of serving healthier, tastier chicken, that have made us so successful, whilst bringing it in line with our goal to reduce our impact on the environment.”

Nigel continued,

“The new look GoodnessMe packaging is now fully recyclable, eliminating at least 9 tonnes of plastic going to landfill every year. In terms of the product, we only use responsibly sourced palm oil (RSPO), allergens have been reduced, salt content meets FSA guidelines and the meat content has been increased."

"All of this has been achieved whilst continuing to deliver great tasting, healthier chicken, using only natural chicken breast fillet, which of course, is fully cooked and individually quick frozen to help reduce waste and eliminate the risk of handling raw poultry, even more important in today’s environment.”

With the introduction of recyclable packaging, we have also taken the opportunity to upgrade the pack design and introduce all new on trend imagery for greater stand out in freezer. We have also created a number of menu idea videos to demonstrate the flexibility of the range and provide inspiration.

Chris Moyes, Development Chef at Meadow Vale praised the versitiliy of the brand, saying:

“Each product has so much versatility. From sandwiches to salads, wraps to burgers and great tasting curries, the products can be oven baked, added straight to your dish or thaw and served."

"As a chef in a busy kitchen, you can be confident you’re serving healthier, tastier natural chicken fillet breast with reduced salt, allergens and no phosphates.”

To request more information on the Goodness Me! range, please get in touch.

Marketing more important now than ever

Published on 2nd February 2021

Meadow Vale provided marketing support to more customers than ever last year.

With lockdowns curtailing face to face visits and product demonstrations, marketing activity became even more important. We got busy and delivered a record year across the board from website visits and social engagement, to end-user lead generation and conversion, to local stockist requests.

Our free sample service and live menu idea demos delivered by our Development Chef have proved extremely popular, the latter converting over 90% of end users.

Click to see a summary of the year.

In 2021, our marketing plan steps up a level with new content and campaigns to ensure we continue to drive demand for Meadowvale products and help you grow sales.

Our Marketing Toolkit gives a flavour of the support we have available and includes:

• High quality pack and lifestyle images
• Menu Idea brochures and videos
• Pre-loaded social posts
• Free point of sale including posters and freezer stickers for you and your customers
• Free sampling service sent direct to end-users
• Chef live demos and menu advice to help convert end-users or train sales teams
• A guide to maximising online customer sales and experience.

Speak to your Account Manager or email marketing@mvhltd.com to find out how your business can get the most out of Meadow Vale’s marketing support.

4 ways to improve your food offering on campus

Published on 8th October 2020

Despite the concerns over COVID-19, the number of new applicants to attend university is still up on the previous year.

A-level results also saw more students accepted onto their desired course than last year. This is great news after concerns over attendance due to the pandemic.

Are you a university eatery looking to improve your menu offering to students? Here ways in which Meadow Vale can help you please the student masses from semester one:

Diversify your offering

A great way to diversify and improve your food offering to students is to open individual small sized restaurants/shops that each specialise in different varieties of food, whether it be a pizza shop, salad bar, noodle bar or a chicken shop. It’s a great way to be able to keep the queues down and help with social distancing whilst offering students a creative way of dining and allowing them to go directly to a food option they prefer.

Street food

Like in schools, grab-and-go food is key when reopening. Students want something they can quickly grab between lectures without cutting back on quality. Our award winning Shredded Chicken cooks in 1-2 minutes and can be used for simple, great tasting menu ideas. Grab-and-go also allows students to take food back to their halls to prevent large groups gathering, which is fundamental to tackling Covid-19.

Not just for lunch

Unlike schools, students will be on campus all day meaning your menu needs to appeal from breakfast to teatime. Adapt your menu slightly using the same key ingredients to keep it easy for staff. A good example would be using our Homestyle Chicken Fillets in a burger for lunch, transitioning into a Chicken Katsu Curry for tea. The options are endless, so give students a good reason to stay on campus for food.

Meadow Vale a proven success with universities

Meadow Vale has been working within the education sector for over 30 years. Having worked closely with many universities in the past offering high quality dishes with a big appeal, we have the right products to suit your students no matter of taste and preference.

For a range of on-trend menu ideas, download our new education brochure. and start creating dishes for students to desire!

Market Report - March 2021

Published on 21st March 2021

Market Report - March 2021

Published on 21st March 2021

Related News

Goodness Me! continues to lead the market, 25 years on

Marketing more important now than ever

4 ways to improve your food offering on campus

Goodness Me! continues to lead the market, 25 years on

Marketing more important now than ever

4 ways to improve your food offering on campus

Diversify your offering

Street food

Not just for lunch

Meadow Vale a proven success with universities

WE ARE SUSTAINABLE

NO MORE FOOD WASTE

RENEWABLE ENERGY

RECYCLABLE PACKAGING

NO MORE POLY BOXES

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