Meadow Vale End Of Year Review 2025

Published on 7th January 2026

Foreword from Nigel O’Donnell, M.D. of Meadow Vale Foods

It’s amazing to think another year has come and gone, and I’m delighted to welcome you to Meadow Vale Foods’ 2025 end of year review.

This year hasn’t been without its challenges for the foodservice industry, with pressures on supply chain logistics to the ups and downs of the global economy. But once again you, our fantastic customers, have taken it all in your stride. Your positivity and resilience have kept us motivated and inspired, pushing us to keep growing, improving, and bringing fresh ideas to the table.

2025 was another fantastic year for Meadow Vale as a business. We continued to expand our reach at national trade shows, we exhibited at more wholesaler trade shows and cash and carry cook ups, we launched more innovative products to the industry and won more awards for product innovation!

None of this growth, or our mission to deliver the very best added-value poultry to the UK wholesale industry, would be possible without your ongoing support. We can’t wait to bring you even more innovative products and exciting projects in 2026 and beyond!

Meadow Vale in 2025

With 2025 firmly in the rear view mirror, now is the time to look back on the year gone by and review all the major events that have happened here at Meadow Vale HQ. We’ll look at everything from double award-winning wings, to national trade shows, brand new innovative products and so much more.

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Double Award-Winning Wings

What better place to start than with the news that in November our brand-new Crunchy Boneless Chicken Wings scooped another major foodservice award, making them double award winning in style!

Following on from our Gold Award Win at the BFFF awards in June, we ventured down to the capital in November to collect another Gold Award, this time from the equally prestigious Quality Food Awards.

Speaking on the double award win, our senior development chef Chris Moyes said,

Receiving this recognition from the Quality Food Awards is a real honour for our team. Our Crunchy Boneless Chicken Wings were created to help operators serve something that feels premium yet practical, and it’s rewarding to see that effort acknowledged.

The wings continue to gain momentum with chefs who value great flavour, reliable performance, and ease of service. You can read more about the award wins HERE, or to speak directly to a development chef regarding the new wings please contact us HERE.

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Bigger Presence At National Shows

2025 saw us out on the road at national shows once again, but this time with some added firepower in the shape of our brand-new street food stand.

2025 was the year we debuted our double decker stand, which allowed us more space to host all of our valued customers up on the top deck of the stand, as well as having a larger floor space to ensure everyone had better access to samples of our seriously tasty chicken, as well as one to one chats with development chefs to boot.

The double decker stand made its debut at the IFE Trade Show London last March, then again at The Restaurant and Takeaway Expo in October. In between these shows we also took our tried and tested street food stand north of the border to ScotHot in February, as well as to the UK Food and Drink Show in Birmingham in April.

It’s not just national shows where we get to highlight our brand on a grand scale, as 2025 saw us attend more regional wholesaler shows and cash and carry cook up days than ever before. Inbetween the national shows we’ve taken our pop-up street food stand right across the country, exhibiting everywhere from Cardiff, Leeds, Newcastle, Middlesbrough, Derby, Bolton, Birmingham and Doncaster, to name but a few!

As we look ahead to 2026 we’ll be back on the road as early as January, so make sure to keep an eye out for the Meadow Vale stand at your local trade show or exhibition.

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New Products Made For Your Menu

In September we launched our ‘new products made for your menu’ campaign, that highlighted our latest brand-new and innovative products that hit the market in 2025.

The campaign centred around our Crunchy Boneless Chicken Wings and Original Crunchy Breaded Chicken Fillets, and how these new products can bring fresh inspiration to menus that will deliver on taste, quality and efficiency, all whilst keeping said menus fresh, relevant and customer focused.

Every time we launch a new product we do so with the same commitment to innovation and quality, ensuring that the products stand the test of being stand out products for our market leading brands. Each product launch represents months of detailed research, rigorous testing, and close attention to customer feedback to ensure that what we bring to market not only meets expectations, but exceeds them.

Looking ahead to 2026, we’re excited about the opportunities on the horizon and the innovative developments still to come. Our teams are already hard at work, exploring new product ideas and enhancements that will continue to raise the bar for quality and innovation. So keep your eyes peeled! We have some exciting launches and projects in the pipeline that we can’t wait to share, designed to support your business and bring fresh inspiration to the market.

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Influencing The Market: A Social Takeover

2025 saw us take a more direct and purposeful approach across our social media channels, aiming to connect with our audience in more meaningful ways. We focused on creating engaging, relevant content that truly reflects the values and quality of Meadow Vale Foods, while also highlighting the stories behind our products and the people who make them.

A key part of this strategy was teaming up with some of the very best influencers in the foodservice and wholesale industry. By collaborating with respected voices who share our passion for quality and innovation, we were able to extend the reach of Meadow Vale’s message far beyond traditional channels.

Collaborations with The Fat Foodie, The Sandwich King, Fat Sam Eats and Olli Eats saw an audience reach of over half a million for social campaigns that featured our Top Trending Burgers For 2025, The Smarter Way To Sandwich and We’ve Got You This Winter.

Looking to 2026, this is just the beginning. We’re excited to continue building these connections and finding fresh ways to bring Meadow Vale to the forefront of the conversation. Keep an eye on our channels as there’s plenty more to come!

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Meadow Vale In The Community

Giving back remained an important focus for Meadow Vale Foods throughout 2025, and we were proud to continue working closely with charities that are making a real and lasting difference within our local communities. Supporting those in need is something we feel strongly about, and we are committed to playing our part wherever possible, whether through food donations, partnerships, or hands-on involvement.

Over the course of the year, we were pleased to support a number of meaningful initiatives. These included regular food drops to Chester Soul Kitchen and The Wrexham Foyer, helping to provide nutritious meals to those who need them most. We also partnered on a recipe box initiative for tenants of Grosvenor Hart Homes, designed to encourage cooking confidence and access to quality ingredients, alongside a festive donation to The Wingate Centre(https://www.thewingatecentre.co.uk/) to support their vital work during the holiday season.

These activities reflect our belief that community outreach should be more than a one-off gesture. As we move into 2026, we remain committed to strengthening these relationships and exploring new ways to support local causes, ensuring that our impact extends beyond foodservice and into the communities we are proud to be part of.

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What To Expect In 2026

With 2026 shaping up to be another pivotal year for the foodservice industry, we have set out our expectations for the months ahead through our Market Report and Trend Report. Together, these reports provide clear insight into the challenges facing the sector, from economic pressures to evolving customer demands, while highlighting the key trends shaping the future of foodservice.

More importantly, they are designed to support you in navigating the year ahead, offering practical ideas, inspiration, and innovative approaches to help your business succeed in 2026 and beyond. As always, we look forward to continuing our journey together and thank you for your continued trust and support.

On behalf of everyone at Meadow Vale Foods, thank you for your continued support throughout 2025. We wish you every success in the year ahead and look forward to working with you again in 2026.

2024 – A Year In Review For Meadow Vale Foods

Published on 17th December 2024

Foreword from Nigel O’Donnell, M.D. of Meadow Vale Foods

It’s hard to believe that another year has come and gone and I find myself welcoming you again to another yearly review from Meadow Vale Foods.

2024 certainly presented some challenging times for the foodservice industry with uncertainty in both supply chain reliability and the ongoing global economic uncertainty providing headaches for all. But once again you, our valued customers, continued to meet these challenges with resilience which in turn focussed our drive to deliver growth and innovation in equal measures.

This year we truly did expand our reach far and wide, once again breaking records for the amounts of tradeshows exhibited at, wholesale and cash & carry cook offs attended, new product launches and marketing campaigns undertaken.

Our ability to focus on growth and delivering the very best added value poultry service to the UK wholesale industry couldn’t be achieved without your continued support, and we look forward to sharing more innovative new products and exciting new projects in 2025.

Meadow Vale In 2024

As 2024 draws to a close it’s finally time to reflect on another year here at Meadow Vale Foods.

From new product launches to national trade shows attended and from one-of-a-kind ‘Connect’ online ordering systems to winning multiple awards for our brand-new Sizzling Chicken brand, it’s been another busy year for Meadow Vale!

Out On The Road At National Shows

2024 was another busy year for Meadow Vale attending trade shows up and down the country. As ever we returned to the Excel in London on two separate occasions, once for the International Food & Drink Exhibition (IFE) in March, returning again in October for the Takeaway & Restaurant Expo.

In between these shows we exhibited at the UK Food & Drink Expo at the NEC in Birmingham in April, as well as making our debut at ExpoWest down in Cornwall in early March.

These national trade shows are vital for us. We get the opportunity to speak to thousands of food service professionals, hear about their businesses, taste products, get feedback and discuss exciting new menu ideas. This is all part of our continued focus on delivering an industry leading service, as not only can our development chefs talk directly to our customers they can also give live demos of menu ideas that can inspire and lead to new lines being added to menus.

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Meadow Vale’s Newest Brand Taking The Foodservice Industry By Storm

In our 2023 end of year review we mentioned how you wouldn’t need to wait too long for new and innovative products and that was the case as we launched our industry leading new brand, Sizzling Chicken in January.

Sizzling Chicken was billed, ‘the next generation of added value frozen poultry ’ and features 6 lines of fully cooked succulent hand cut, deboned and flattened chargrilled fillets, thighs and skewers. The range delivers the ultimate uncoated chicken option for menus right across the foodservice industry, and has continued to go from strength to strength as the year evolved.

Uncoated chicken is a popular protein amongst the health conscious and younger generations, and the introduction of Sizzling Chicken provided that top quality Meadow Vale produce that comes from over 35 years’ experience in the industry.

Our brand-new Sizzling range has been at the forefront of all national shows and has been showcased at over 50 wholesaler and customer presentations. Between our development chefs and sales team we have sent out over 1,400 samples of the products, highlighting their popularity right off the bat!

The success of Sizzling Chicken has been a great reward for the many years that the brand has been in development, and it wasn’t just the foodservice industry that was blow away by it, but also the judges of the major UK foodservice awards…

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Sizzling Chicken Scoops Up Major Awards

Sizzling Chicken had been on the market for just over 10 months when it scooped up its 4th major award win! Our Sizzling Shawarma Chargrilled Chicken Boneless Thigh has won not one but two major awards, winning Gold in the category of Best New Main Meat at the British Frozen Food Awards in June, then another Gold in the category of Foodservice Meat at the Quality Food Awards in November.

That wasn’t the end of the wins though as our Sizzling Piri Piri Chargrilled Chicken Boneless Thigh also won Gold at the Q Awards in the same category of Foodservice Meat, whilst the Sizzling Original Chargrilled Chicken Skewers took home a Silver in the category of Foodservice Party Food & Buffet.

Speaking on the award wins, Head of Marketing Lewis Wantling said,

The successes of the Sizzling Chicken range mirrors the success we saw when launching our Homestyle Chicken range, proving that a clear focus and investment in innovation and product development leads to a market leading brand for the industry.

The foodservice industry has been crying out for a fresh take on classic chargrilled chicken, and the multi-award-winning Sizzling Chicken range has now further cemented itself as the gold standard in the industry!

Award wins are fantastic for the business as it not only highlights the innovative and excellent products that are coming out of Meadow Vale Foods but it's also a way to recognise the hard work and dedication of everyone within the company who each play such a pivotal role in bringing these award-winning chicken lines to market.

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Meadow Vale Launches Brand New Online Ordering Platform

As the business world continues to move at such a rapid pace so too do we here at Meadow Vale. This year saw the launch of Meadow Vale Connect; an online hub that gives you 24/7 access to live sales data, pricing, product information and order tracking.

Meadow Vale Connect also gives account holders the chance to place orders online using our state-of-the-art pallet builder. The online ordering system delivers a real time view of your pallet being built, which allows for a seamless and stress-free way to ensure your pallets are full and ready to be ordered.

Since its launch at the end of April we have seen a monthly increase in both sign-ups and online orders, with Meadow Vale Connect being the preferred ordering method for around 50 of our wholesale businesses.

The beauty of Meadow Vale Connect lies in its versatility. The new year will see more functionality introduced that will feature a social hub for all marketing assets. This will open up the programme to even more people and become the go-to place for all news and information regarding new product launches and all goings on at Meadow Vale.

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Continued Focus On Brand Awareness

A key focus for 2024 was to continue to make a real presence in the foodservice industry and this was achieved by increasing brand awareness through both our wholesale and end-user channels.

From a wholesale standpoint we undertook more marketing activity than ever, with over 150 different projects completed. This comes in the shape of everything from digital marketing activity for website and social media channels, in-store appearances and cook-ups, bespoke brochures and promotional flyers as well as branding up freezers in Meadow Vale colours.

We also focused heavily on promoting our new products in the form of sending out samples of our seriously tasty chicken, with over 2,000 boxes being delivered to both end-users and wholesalers alike.

Our website has seen many upgrades too, with a clearer focus on the creation of tailored content around specific brands and ranges as well as the production of promotional videography on both a branded and menu idea level.

The desire for fresh and engaging content comes directly from our focus on innovation and consumer trends. Our marketing department is here to help customers any which way we can, and the creation of on-trend menu idea videos is a surefire way to showcase both the quality and versatility of all Meadow Vale products.

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Everything Else Meadow Vale!

We’ve touched upon some of the exciting projects that have happened so far in 2024 at Meadow Vale, with many of the major projects listed above. However, the action didn’t stop there as you’ll see below in our brief summary of all the other achievements in the year.

At the end of August Meadow Vale entered into an exclusive partnership with Yearsley Food Ltd which saw them become our sole supply partner for Ireland. This partnership allows us to offer our customers more on the ground support, faster service and a wider range of products.

Our retail brand American Ranch was also in the spotlight this October as a new website was launched to showcase 'the home of great tasting chicken’.

Featuring everything from detailed product pages, meal ideas to make at home and a quick and easy way to find your local stockist, this relaunch focuses on the growth of our retail division which will continue right into the new year and beyond.

Our European growth continued to rise in 2024, with increased volumes of products finding their way into the continent.

Growth in Europe was earmarked as a key target for this year, and with another year of trading we are seeing a real appetite for Meadow Vale’s seriously tasty chicken right across France, Spain, Portugal, Scandinavia and many more European countries!

We continued to invest in stock too, ensuring that at any given time there’s a continuous flow of over 7,000 pallets of Meadow Vale chicken ready to be delivered from our cold storage facilities to your wholesale businesses on a day 1 for day 3 service.

Our commitment to sustainability pledge was also a major focus in 2024 with changes in both supply chain, animal welfare practices and office waste management to ensure we are thinking about our impact on the environment with everything we do.

And finally, we continued to support multiple local charities this year, with regular food donations to the Chester Soul Kitchen and the Wrexham Foyer.

Our December festive donation saw enough chicken dropped off to make around 1,650 meals for the most vulnerable people in our community, which we hope will ease some of the pressures they are facing at this time of year.

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2025: Why Choose Meadow Vale?

With the new year on the horizon Meadow Vale are looking forward to another year of being ‘Your Partners In Poultry’. Our continued commitment to product innovation, customer support, cutting edge marketing and supply chain security will allow us to go even bigger and better than before.

Take a look at our latest Market Report, Looking Forward to 2025. The October budget saw a lot of focus on the rise in National Insurance and minimum wage which will have a direct effect on all businesses in the foodservice industry. With these changes amongst many others we are continuing to see a steady shift from businesses using raw moving to frozen, and this is a trend we expect to see grow even more in 2025.

Meadow Vale Foods is proud to announce that we have once again achieved a stellar service level for 2024, standing at over 99%*. With the best added value frozen poultry on the market and a whole host of new and exciting projects lined up for the future, 2025 is set up to be another exciting year here at Meadow Vale!

*data correct as of 12/12/24. Service level equation relates to cases sold minus the returns requests raised against sales.

New Products Made For Your Menu With Meadow Vale

Published on 2nd September 2025

With the Autumn show season upon us it’s now time to head back out on the road and showcase our award-winning and market leading innovative chicken products right across the country.

The busy show season coincides with our latest ‘new products made for your menu ’ campaign, and we’re delighted to be exhibiting to you two new game changing products that will shake up the foodservice industry this winter, our Crunchy Boneless Chicken Wings and The Original Crunchy Chicken Fillets.

This campaign is all about bringing fresh inspiration to your menu with products that deliver on taste, quality, and efficiency. Easy to prepare and built for reliability, these new additions help you keep your menu fresh, relevant, and customer-focused.

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Award Winning Crunchy Boneless Wings

Our award-winning Crunchy Boneless Chicken Wings are hand cut and hand coated in a crunchy breadcrumb, fully cooked and individually quick frozen to minimise cook times and waste.

Made from juicy dark thigh meat with a mid-wing shape, these wings deliver unbeatable flavour and versatility. Perfect across all cooking methods, they’re a must for any menu. Traditionally served as a starter or sharer, these new Boneless Wings are a surefire way to elevate your menu, and keep your customers happy with something on-trend and exciting this winter.

This perfect blend of crunch, bite and succulent chicken thigh meat ensures customer satisfaction. In order to make full use of the wings versatility you can coat them in any sauce you so choose, allowing for a range of wings to be served up on the menu.

The Ultimate Fast Food Chicken Fillet

The Original Crunchy Breaded Chicken Fillet, also known as ‘The Ultimate Fast Food Chicken Fillet ’, is a flattened 125g whole muscle chicken breast fillet, coated in our signature hybrid breadcrumb, boasting unwavering quality and perfect bun coverage.

Designed to deliver the ultimate premium chicken burger experience, it cooks from frozen in as little as 5 minutes ensuring speed and efficiency for busy kitchens. Versatile and consistent, it’s the ideal choice for restaurants, pubs, takeaways and food trucks looking to add some real taste to their menu.

Much like the Boneless Chicken Wings, this chicken fillet is primed to be dipped in an array of sauces, allowing you to truly customise your menu from the one premium product. Anything from a hot and spicy dip burger to an on-trend katsu chicken burger, this fillet has you covered for customer satisfaction.

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Updating Your Menu

Updating your menu for winter is essential, with QSRs often seeing a seasonal spike in footfall over the festive period. Based on last year’s trends, it’s likely we’ll see a similar appetite for dining out this festive period, meaning menu modifications will lead to increased profits.

In 2024, half of Brits said they planned to visit a pub or restaurant over the festive period, and a striking 85% of consumers intended to dine out. *

With festive dining firmly established as a seasonal tradition, there’s every reason to expect a similar, if not stronger, turnout this year. Introducing products like crispy chicken fillets and boneless wings not only taps into comfort food cravings but also helps drive repeat visits and boost seasonal sales.

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Try Our Products Today

If this sounds like your kind of menu upgrade, then come and see us at stand RTE200 at The Restaurant and Takeaway Innovation Expo on 30th September and 1st October. Our development chefs will be on hand to showcase these latest Meadow Vale products, as well as a selection of our classics such as Homestyle Chicken Strips and Shredded Chicken, Sizzling Chicken Fillets & Thighs and many more.

Seeing us at a trade show is the perfect opportunity for you to learn, taste and get inspired. The exhibition hall will be brimming with industry leading businesses all showcasing the very best that the UK foodservice has to offer right now.

If you can’t make it to London then fear not! You can still get involved by requesting a sample of our brand new Crunchy Boneless Wings and Original Chicken Fillets today. Simply fill out the form and we’ll arrange delivery straight to your front door, ready for you to taste in the comfort of your own kitchen.

*qsrmedia.co.uk

Behind the build: The Sizzling Chicken Sando with The Sandwich King

Published on 19th August 2025

We recently teamed up with Chris aka The Sandwich King for a full day of sandwich building, content creating, and of course taste testing our award-winning Sizzling Chicken range!

Known for some of the most impressive sandwiches on social media, The Sandwich King has a whopping 700,000 followers across his social media platforms, all hungry to see what he’ll create next.

His journey started just 3 years ago with a humble chip sandwich, and since then, he’s gone on to become one of the UK’s most recognisable food influencers – especially in the world of butties, subs, and sandos.

Speaking on what he loves most about his job, Chris said, ‘The creative freedom – I love being able to make whatever sandwich I want and turning it into content that people genuinely enjoy ’.

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The Sandwich King Sizzling Sando

If there’s anyone who knows about epic sandwiches, it’s The Sandwich King! As part of our ‘Smarter Way To Sandwich ’ campaign, we gave Chris free rein to create his ultimate build using our seriously tasty chicken – and he didn’t hold back!

The result? The Sandwich King Sizzling Sando: a flavour packed stack made with our double award-winning Sizzling Shawarma Chargrilled Chicken Boneless Thigh, Sizzling Original Chargrilled Chicken Fillet, Sweet Chilli Hummus, Coleslaw, Tzatziki, Lettuce, melted Mozzarella, drizzled with hot sauce and sandwiched between two slices of toasted Sourdough bread.

It’s bold, messy in the best way, and layered with textured flavours and heat – everything you’d expect from one of Chris’s creations.

When we asked what he loved most about a good sandwich, Chris said, ‘It has all of my favourite things in one vessel, in one bite ’.

The Sandwich King Sizzling Sando does exactly that. It pulls big flavours into one seriously good mouthful.

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The Smarter Way to Sandwich

To celebrate national sandwich month this August, we’ve launched ‘The Smarter Way to Sandwich ’ campaign to highlight the rising popularity of sandwiches across the UK food service industry. When it comes to building the perfect sandwich, the protein is key – and that’s where Meadow Vale’s chicken really shines.

Whether you’re using our tender Sliced and Diced Chicken Breast, award-winning, flavour-packed Sizzling Chargrilled Chicken Thighs and Fillets, or our quick cook-from-frozen breaded options, each product is designed to deliver speed, consistency, and quality when it matters most.

Speaking of Meadow Vale’s seriously tasty Chicken, Chris says, ‘If you take your chicken and sandwiches seriously, your menu will thank you ’.

With the UK sandwich sector worth £8bn and 3.5 billion sandwiches consumed annually, quality is key. Choose Meadow Vale Chicken – because when it comes to sandwiches, only the best will do.

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A Job Well Done

Spending the day with The Sandwich King in his own kitchen was more than just a photoshoot – it was a genuine creative collaboration. The relaxed, home setting made the experience feel personal and authentic, giving us a real insight into Chris’s process and style. The collaboration was effortless and the ideas flowed easily.

The Sandwich King Sizzling Sando was a true reflection of his style, packed with flavour, texture, and personality. It was a pleasure to shoot with Chris and watch the process unfold from start to finish.

As foodservice operators increasingly focus on quality and creativity, the future of sandwiches in the UK is set to be bold. With Meadow Vale’s Seriously Tasty Chicken at the heart of your menu, you're not just following trends - you’re setting the standard for the next generation of flavour-packed, high-quality sandwiches.

If this sounds like the perfect addition to your menu, get in touch with one of our development chefs today to discover The Smarter Way to Sandwich!

Meadow Vale End Of Year Review 2025

Published on 7th January 2026

Meadow Vale End Of Year Review 2025

Published on 7th January 2026

Related News

2024 – A Year In Review For Meadow Vale Foods

New Products Made For Your Menu With Meadow Vale

Behind the build: The Sizzling Chicken Sando with The Sandwich King

2024 – A Year In Review For Meadow Vale Foods

New Products Made For Your Menu With Meadow Vale

Behind the build: The Sizzling Chicken Sando with The Sandwich King

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