Spotlight On: Meadow Vale Chicken Bites
Published on 16th July 2024
When you think about your favourite chicken dishes at your favourite restaurants your mind may wander to hearty chicken fillet burgers or chicken strips and dips, but what’s better than these breaded chicken favourites? Bitesize chicken pieces of course!
Chicken bites have long been a favourite of many food service businesses looking to create some fascinating added value dishes for their menus. Chicken bites are perfectly formed little bites of poultry goodness, and at Meadow Vale Foods we have quite the range to satisfy all tastes!
A Bite For Every Brand!
Chicken bites feature in 3 of our 4 brands, with each of the lines accounting for over 65 million portions being sold into the food service industry last year!* This number highlights the popularity of the products, and their versatility is bolstered by the fact they each deliver something slightly different to the last.
Our flagship brand Meadow Vale has the largest number of bites with 4 in total that vary in size and flavour profile. From our 5g Mini Chicken Fillet Bites and 8g Southern Fried Mini Fillet Bites, to our larger 15g Pickin’ Chicken and 30g Battered Chicken Fillet Bites, there is a bitesize chicken portion here to suit every chef's needs!
Then our Homestyle range really turns up the heat with the 15g Hot & Spicy Chicken Bites that deliver a spicy yet succulent offering for our fastest growing brand. To round out the offering we have our Goodness Me! brand and the 21g Crispy Chicken Bites that offer our healthiest alternative with lower salt and reduced allergens.
The different sizes and different flavour profiles are key in ensuring menu diversification, as industry insights are telling us that offering a bold menu with international flavours is a great way to keep customers happy and coming back for more.
Chicken Bites – Magic On The Menu
The beauty of chicken bites is that they provide top quality options to many menus and allow you to shake up traditional classics with a poultry twist! Take the standard fries for example, a staple of any menu in the food service industry but something that is easy to add value to with a handful of bitesize chicken pieces. By adding a mere 30g portion of our 5g Mini Chicken Fillet Bites you can introduce loaded fries to your menu, generating an increase in revenue without raising business spend too much.
And it’s not just loaded fries that can benefit from the addition of chicken bites. The diminutive size of the pieces combined with the whole muscle quality appeal makes them perfect to be added to things like wraps, paninis, subs and salads for lunch menus, as well as rice bowls and Tex Mex platters for more substantial evening meals.
Chicken bites are a favourite choice for many Chinese takeaways and fish & chip shops too as you can quickly produce dishes like Crispy Sweet & Sour Chicken Bowls and Salt & Pepper Chicken Munchie Boxes, both of which can be seen in our latest menu ideas.
As well as adding popular proteins to meals the popcorn chicken on its own offers great variety too and can be added to a chicken sharing platter as part of a bigger offering. Alternatively, you could sell them on their own as a chicken shot pot where you can keep the chicken flavours as they are, or coat them in the likes of BBQ sauce, sweet chilli sauce or sriracha hot sauce to suit the specific needs of the consumers. The opportunities are endless and the satisfaction of your customers will be sky high with such a great chicken offering.
Bites A Firm Favourite With Younger Generations
One thing that’s most noticeable about chicken bites is that they are extremely popular with younger generations and there’s a few good reasons for that. Firstly, there’s the popular high street chicken brand whose colonel has turned chicken bites into a firm favourite. These grab and go chicken shot pots define the generation who don’t want to wait around to score some top-quality food offerings at affordable prices.
Then we’ve got the ever-popular chicken nugget, a product adored by kids but sometimes misunderstood by parents. Chicken bites can be seen as a better offering to replace chicken nuggets for school catering companies or savvy food business owners looking to provide a quality alternative to the chicken nugget. Replacing chicken nuggets with a selection of 15g Pickin’ Chicken or some Goodness Me! 21g Crispy Chicken Bites allows the chef to know they’re serving up a real premium offering whilst parents know their children are being thought about and being fed prime cuts of whole muscle chicken breast meat.
Find Out More!
Our entire range of Meadow Vale, Homestyle and Goodness Me! chicken bites are trending upwards and becoming huge must-haves for modern menus. What better way to see if they are a prime fit for your business than to try a free sample today? Whether you have a menu that could use a premium poultry boost, or provide kids meals that could sell bites alongside traditional nuggets, speak to our Development Chef today and see how the bites could be key to your business success!
*Internal Sales Data